Dime originally started as a bunch of skateboarders from Montreal who, in 2015, decided to create a blog to share their skate videos and promote the Montreal skate scene.
Since then, Phil Lavoie, Antoine Asselin, and Vince Tsang have turned it into a streetwear brand deeply rooted in skateboarding and the Montreal skate scene. The brand maintains a simple aesthetic and doesn't take itself too seriously. Every year in Montreal, they host the Dime Glory Challenge, a completely offbeat and wild skateboarding contest that reminds us of the early days of skateboarding.
The team is crucial and includes skaters like Antoine Asselin, of course, but also Jake Johnson, Alexis Lacroix, Jamal Smith, Joe Valdez, and more